Luxury lingerie retailer Agent Provocateur opened its first boutique in London´s Soho in 1994 and what followed was a media frenzy usually reserved for superstars. An exciting new superbrand was born and at its heart was a profound belief that passion and intimacy should be indulged.

Over the years Agent Provocateur has developed a loyal following amongst celebrities and mortals alike, and our campaigns are world-renowned. Who could forget the infamous campaign featuring Kylie, the launch of our bridal collection featuring Kate Moss or our recent Pirates themed collection featuring Helena Christensen?

Fifteen years later the company remains committed to investment in creativity led by pure instinct of that which is beautiful, and of course erotic. Agent Provocateur leads the way where others follow!

Voted the sexiest website in the world by Vogue, agentprovocateur.com sells luxurious lingerie, decadent sleepwear, glamorous swimwear, exquisite beauty products and seductive bedroom accessories. UK and international sales have grown substantially within the last few years and the future looks very exciting.

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Happy Shopping!